Radico Khaitan to add brands to premium spirits portfolio
After the success of its luxury liquor brands such as Rampur whiskey and Jaisalmer Indian craft gin, Indian spirits maker Radico Khaitan plans to expand its premium portfolio with several new brands in the next two years, in both, the white and brown spirit categories.
The company said it has seen good traction from the premium spirits category expanding Rampur whiskey to about 30 countries worldwide and Jaisalmer gin in about 25 countries. The spirits maker said in an effort to meet the rising demand for the premium whiskey Rampur, it had invested in expanding its plant infrastructure about four years ago. The company has since expanded its malt distillation and maturation capacity. This will further ramp up its output capacity by 2023 for premium spirits, Abhishek Khaitan, managing director of the firm told Mint. However, he did not share the amount that the company would be investing in this category.
The increase in its malt capacity was done within its Rampur distillery in Uttar Pradesh. There are three distilleries within this facility including malt, molasses and a grain distillery, and is spread over 100 acres with a production capacity of over 100 Million litres per annum.
The company uses its master blender, Anup Barik, who has worked with them for over two decades and is the creator of all of its blends, including the luxury spirits. The company began naming its Indian single malt whisky Rampur as it was the location of its mother distillery. "It was our way of paying homage to the place where we started from. This concept matured further with Jaisalmer Indian Craft Gin and Royal Ranthambore Whiskey. Both places have considerable historic significance and resonate with values we want to closely associate our products with. With Ranthambore, power, valour and majesty, whereas with Jaisalmer, royalty, grace and exquisite craftsmanship," Khaitan added.