ecoSPIRITS joins hand with Third Eye Distillery
ecoSPIRITS has signed a Licensed Operator Agreement for India with Third Eye Distillery, a leading local craft spirits producer known for their award-winning Stranger & Sons Gin.
They are planning to launch the closed loop service progressively across the country in 2022, starting in Goa, Maharashtra and Karnataka in February.
The new partnership will bring low waste, low carbon spirits packaging technology to one of the world’s most populous countries and the third largest emitter of greenhouse gases after China and the United States.
“We believe ecoSPIRITS will be a game-changer in moving the Indian spirits market towards a zero net carbon trajectory and helping the country achieve its sustainability goals. We are thrilled to work with brands to make this closed-loop distribution model accessible to all,” shared Rahul Mehra, Co-founder, Third Eye Distillery
Stranger & Sons Gin, Third Eye Distillery’s flagship product, is India’s leading craft gin by volume. Launched in 2018 and produced in Goa, Stranger & Sons Gin was conceived to celebrate the agricultural diversity and abundance of India and its love affair with spices.
The launch of closed loop service in India will also make the market more accessible and sustainable for imported premium spirits, a well-known challenge in the industry.
ecoSPIRITS India will participate in the ecoSPIRITS Climate Partner Program, which grants a wide range of spirit brands and their importers, distributors and wholesalers with access to our global closed loop network. Plantation Rum, the world’s number one super premium rum brand and an ecoSPIRITS Climate Partner since 2019, will become the first imported spirit available in India in ecoTOTE™ format. This transition will make Plantation Rum the most sustainable premium rum offering in the Indian market.
“India is a market that is close to my heart, having lived there for two years earlier in my career. It is also one of the most challenging markets in the world for independent and imported spirits brands. To be able to bring the sustainability and commercial benefits of ecoSPIRITS in one of my favourite places is a highlight,” said Paul Gabie, CEO, ecoSPIRITS.
ecoPLANT No. 023 will be commissioned at Third Eye Distillery’s existing Goa facility, initially providing closed loop processing for the entire India channel network.
The Third Eye Distillery team will bring substantial Indian regulatory, licensing and spirits production expertise to the new Licensed Operator partnership. Like all ecoSPIRITS Licensed Operators, they will receive comprehensive support from the ecoSPIRITS closed loop engineering team.