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  • Writer's pictureTritech

Officer's Choice maker Allied Blenders and Distillers sees recovery in sales

Allied Blenders and Distillers, the maker of Officer’s Choice whisky, is seeing a "reasonable” recovery in sales volumes and revenues on the back of a gain in consumer confidence, its executive deputy chairman Shekhar Ramamurthy said .

The sales of alcoholic beverages were largely hit by shutdowns due to the Covid-19 pandemic and a couple of policy changes, he added. Allied Blenders and Distillers (ABD) is engaged in the manufacturing, marketing and sale of alcoholic beverages in India and abroad.

Its manufacturing network includes one owned distillery, nine owned bottling units and 22 non-owned manufacturing units. The product portfolio of the IPO-bound firm comprises 10 brands of Indian-Made Foreign Liquor (IMFL) across whisky, brandy, rum and vodka. Some of the major brands of the company include Officer’s Choice Whisky, Sterling Reserve Whisky, Jolly Roger Rum and Class 21 Vodka.

The company sold 37.32 million cases of IMFL in fiscal 2019, which declined to 33.23 million in fiscal 2020 and further dropped to 25.52 million in FY21. Now, alcoholic beverage consumption in India is on the rebound. Recovery has been seen in sales volumes as the company sold 20.66 million cases of IMFL in the country in the nine months ended on December 31, 2021.


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